AI-Powered Innovation: Introduction to Amazon's Working Backwards Process + AI

Be at the leading edge of innovation and AI, by learning how to use Amazon's famous Working Backwards innovation process, and how to do it faster and better, using generative AI.
  • Level: Beginner
  • Video Time:  1 hour & 45 minutes
  • Author: Trent Gillespie 

What's included?

  • Amazon's Working Backwards Process

    Master a proven method for customer-first innovation to develop impactful ideas.
  • AI Integration for Innovation

    Leverage AI tools like ChatGPT to streamline brainstorming, drafting, and refining PR/FAQs.
  • Press Release and FAQ Creation

    Learn to craft customer-focused press releases and comprehensive FAQs to align stakeholders.
  • Practical Implementation Tips

    Discover strategies to adopt, scale, and optimize the Working Backwards process within any organization.

Meet Trent Gillespie

With a global perspective on AI and technology, Trent’s journey encompasses years of unrivaled expertise and transformative insights.​​

With over two decades at the zenith of technical innovation, Trent's leadership prowess is epitomized by his near-decade as a Senior Technology Leader at Amazon. There, he championed Amazon's worldwide growth across every business and geography, masterminded Alexa's global privacy and compliance blueprint, and steered innovation for Last Mile Technology —the backbone of Amazon’s delivery mechanism.

Today, Trent leads Stellis AI, helping organizations of all sizes and types harness AI to drive growth. Trent stands as a beacon in the AI landscape, offering unparalleled consultancy, keynote speeches, and transformative training sessions that empower businesses to harness AI and catalyze prosperity.



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